ASOS Regulatory News (ASC)

21 October 2014

ASOS plc

Global Online Fashion Destination

Nick Beighton appointed COO

The Board of ASOS plc is pleased to announce that Nick Beighton, Chief Financial Officer, is to become Chief Operating Officer with immediate effect. In his new role Nick will add responsibility for retail and international to his existing responsibilities for finance, IT, supply chain and logistics. Nick's expanded role will free up Nick Robertson, Chief Executive Officer, to focus on the company's growth strategy, customer experience and marketing. The company has started a search for a new Chief Financial Officer to strengthen the overall management team and a further announcement will be made in due course.

Nick Robertson, Chief Executive Officer said: "Nick and I have worked together for five years during which time he has taken on a growing number of operational responsibilities. This appointment is a logical progression for ASOS. Nick's broadened role will allow him to play to his operational strengths, at the same time further strengthening the management team. This move frees me up to focus on strategy and growth as we head for our next staging post of £2.5bn of sales."

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Background note

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge 'fast fashion' and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 75,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world.

We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.

ASOS's websites attract 71.2 million visits per month (August 2013: 68.5 million) and as at 31 August 2014 had 8.8 million active customers1 (31 August 2013: 7.1 million), of which 3.4 million were located in the UK and 5.4 million were located in our international territories (31 August 2013: 2.8 million in the UK and 4.3 million internationally).