ASOS Regulatory News (ASC)

14 April 2015

ASOS plc ("the Company")

Global Online Fashion Destination

Board Change

The Board of ASOS plc is pleased to announce the appointment of Helen Ashton to the role of Group Chief Financial Officer and to the main Board of the company. Helen will take up her roles on 1st September 2015 and succeeds Nick Beighton in the role, who is now Group Chief Operating Officer.

Helen has held a wide variety of senior management positions, including at Barclaycard, Lloyds Banking Group and most recently, debt management business Capquest. She has also held roles at ASDA Group and at GUS, amongst other companies.

Nick Robertson, Group CEO said "Helen brings an unusual combination of deep financial experience, combined with her track record in consumer facing and retail businesses. Helen has also been involved in significant change management situations and has demonstrated great leadership capability. We are delighted that Helen is joining us. This appointment also frees up Nick Beighton to focus completely on his operational responsibilities".

Helen Ashton said "I'm excited to be joining the leading fashion brand that is Asos, which has such a huge opportunity ahead of it. My time in financial services has been a great experience, but the role at ASOS fits perfectly with what I want to do now, enabling me to build on my passion for consumer facing businesses and retail specifically".

The following additional information is provided in accordance with paragraph (g) of Schedule Two to the AIM Rules for Companies:

Helen Jane Ashton (aged 42)

Current directorships (all appointed on 18 May 2012):

CAPQUEST GROUP LIMITED

CAPQUEST ASSET MANAGEMENT LIMITED

CAPQUEST DEBT RECOVERY LIMITED

CAPQUEST DEBT RECOVERY SERVICES LIMITED

CAPQUEST INVESTMENTS LIMITED

CAPQUEST INVESTMENTS 2 LIMITED

CAPQUEST LIMITED

CAPQUEST MORTGAGE SERVICING LIMITED

CAPQUEST UK LIMITED

CARE DEBT MANAGEMENT LIMITED

DATA VERIFICATION SERVICES LIMITED

QUEST TOPCO LIMITED

Previous directorships in the previous five years:

None

There is no further information to be disclosed pursuant to Schedule Two Part (g) of the AIM Rules for Companies.

For further information:

Background note

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge 'fast fashion' and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 75,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world.

We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.

ASOS's websites attracted 88 million visits during February 2015 (February 2014: 71 million) and as at 28 February 2015 had 9.3 million active customers1 (28 February 2014: 8.2 million), of which 3.7 million were located in the UK and 5.6 million were located in our international territories (28 February 2014: 3.2 million in the UK and 5.0 million internationally).

1Defined as having shopped in the last twelve months

1Defined as having shopped in the last 12 months