Ao World Regulatory News (AO.)

AO World plc

( "the Company")

16 March 2015

Sale of shares by Richard Rose

The Company notes that on Friday 13 March 2015, Richard Rose, Non-Executive Chairman, sold 5,583,475 existing ordinary shares of 0.25 pence each in the Company, at a price of £1.80 per share (representing approximately 1.3% of its issued share capital). Richard Rose still retains a significant shareholding in the Company.

John Roberts, Chief Executive Officer, said:

"The share sale by Richard Rose follows the expiry of the post-IPO lock-up and will help to further increase liquidity and the number of shares in public hands. Richard remains committed to the Company, both as a shareholder and as its Chairman."

For further information, please contact:

AO World plc +44(0) 1204 672400

John Roberts

Steve Caunce

Tulchan Communications +44(0) 20 7353 4200

Susanna Voyle

Michelle Clarke