Adams Regulatory News (ADA)

9 Oct 2006 08:20

Adamind Ltd. (LSE:ADA) ("Adamind" or the "Company"), a globalsupplier of software that enables mobile multimedia content andconverged communications services to be experienced over any device ornetwork, announces that it has been selected by IBM to provide itsAdamind Spire(TM) Platform as the core content adaptation componentfor IBM's Service Delivery Platform (SDP) solution at one of India'slargest telecom services providers. £ The contract will generate revenues of more than $2.5 million forAdamind. This includes both a fixed amount for the sale of licenses(to be recognised over a four year period), and, for ongoing support &maintenance. The Company expects that further licenses will bepurchased by the provider as traffic increases and upgrades arerequired. £ IBM, one of the world's largest system integrators, is providingconsultancy and integration services for the service provider's SDPsolution. It is estimated that the platform will be live within tenmonths of integration. £ The deployment of the Spire(TM) Platform in IBM's centralizedarchitecture equips the service provider's Mobility group withtechnology that will handle all their person-to-person (P2P) andapplication-to-person (A2P) multimedia messaging (MMS) traffic. Itwill enable the service provider to offer both on-the-fly contentadaptation for adapting time sensitive and dynamic content such asbreaking news as well as offline content adaptation for validation,batch versioning and preparation of content. Furthermore, thetechnology enables them to apply a consistent look to all contentdeployed over their network regardless of content source by creatingtheir own template policy, and to support a wide range of devicesthrough a managed device profile service provided. £ Service Delivery Platforms (SDP) are horizontal networkarchitectures implemented on open standards enabling Messaging &Content Services Providers to take full advantage of common functionssupporting multiple services such as security, storage, mediaadaptation over the network. By deploying SDPs, service providers canrapidly and cost-effectively deliver new, differentiatedrevenue-generating services. £ According to recent research by Wireless World Forum, India is setto become the world's third largest mobile phone market by 2007 behindChina and the USA. Its rapid growth has created an increased demandfor mobile content. Additional research from Gartner indicates thatrevenues from the Indian cellular services market will reach $24billion by the end of 2009, at a compound annual growth rate (CAGR) of35.6 percent. £ Shailendra Jain, CEO of Adamind said, "We are excited to enterIndia's dynamic and growing mobile market together with IBM byproviding our field-proven technology to support the growing demandfor mobile content within the region. The combined expertise of IBMand Adamind has paved the way for India's service provider'ssuccessful launch and expansion of high quality rich-media contentservices, bringing their mobile subscribers' communications experienceto the 21st century." £ About Adamind £ Adamind (LSE:ADA) is a provider of software that enables mobilemultimedia content and converged communications services. The companyaddresses the interoperability challenge that exists between differentmobile devices to receive and process media rich content. The AdamindSpire(TM) platform provides media adaptation and enhancement softwareenabling service operators to successfully deploy messaging, contentand next generation convergence services; generate new revenuestreams; and drive key new value-added-services (VAS) enablers such asadvertising, branding, DRM and anti-abuse support. With over 100deployments in some of the world's major mobile operator networks andcontent providers such as Universal Mobile Music, Adamind isstrategically poised to enable the promise of the Mobile Lifestylerevolution. Adamind has strategic relationships with majorinfrastructure vendors and system integrators including Ericsson, HP,IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path andCBOSS. www.adamind.com Copyright Business Wire 2006