ACT.L Regulatory News (ACT)

18 May 2015

Actual Experience plc("Actual Experience" or "the Company")

Three Year Contract to Supply Services to Major Global Organisation ("The Customer")

Largest Customer Contract To Date

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, is pleased to announce that it has signed its most significant contract to date to supply services to a major global organisation which is listed in the top 100 of Forbes' Most Valuable Brands.

The minimum value of the contract is Actual Experience's largest to date. Given that this customer represents a channel to its end users and given the reputation, scale and global reach of the Customer, the Board of Actual Experience believes that this contract has the ability, over time, to radically enhance the Company's revenue profile.

Actual Experience's ability to analyse an organisation's digital supply chain will ensure that the quality of information products delivered to customers is always transparent to leaders across the business.

Dave Page, CEO of Actual Experience plc, said: "Digital quality is no longer a technical issue but a business necessity. Businesses who interface with their customers through digital channels need to understand their customers' digital experience and strive for a digital supply chain which is as robust as any physical supply chain. Most physical supply chains now operate to a Six Sigma standard, whereas in the digital world standards have tended to lag a long way behind. Actual Experience can help businesses bridge that gap and deliver the quality of service that customers expect.

"Actual Experience is delighted this customer, a global leader in its field and with which we have trialled and developed our solutions over a number of years, is now moving forward with a broad deployment to analyse digital quality for a range of products and services."

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About Actual Experience plc

Actual Experience is the market leader in advanced analytics for managing digital business quality. An automatic and continuous analysis of digital products and services makes plain the impact of poor digital quality across the business. Digital business quality is not a destination, it is a journey. Our science-based, data-driven analytics service is designed for those who care passionately about leading that journey to consistent digital quality. To learn more about our passion for digital quality, visit www.actual-experience.com. © Actual Experience plc 2015. Actual Experience® and BbFix® are registered trademarks of Actual Experience plc.