ACT.L Regulatory News (ACT)

17 April 2018

Actual Experience plc

(the "Company" or "Actual Experience")

Large scale customer deployment and contract update

Actual Experience plc (AIM: ACT), the Analytics-as-a-Service company, is pleased to announce the first full-scale deployment of its analytic software within a large enterprise customer of one of its four Channel Partners and, in addition, the original agreement with this Channel Partner is being extended to enable sales of Actual Experience's software through resellers.

Full-scale Deployment

The deployment is expected to generate in excess of £1million of revenue per annum for the Company and is anticipated to be a multi-year agreement.

A large enterprise, such as this, typically has hundreds of locations and its digital infrastructure is inherently complex. In this deployment, the enterprise customer is using the Company's Analytics-as-a-Service across its locations to provide insight into the performance of the digital applications that its staff use on a daily basis. The insight Actual Experience provides will enable the enterprise to optimise the performance of these applications, thereby improving staff productivity.

The length of time it takes for an enterprise to deploy at scale can vary, with this latest customer deploying at full scale from the outset, while others can take up to two years. The scale of this deployment supports the Board's belief that large enterprise customers have the potential to generate, on average, annual revenues of $500,000.

Reseller Agreement

In addition to the large-scale deployment, this Channel Partner has made the decision to extend its existing agreement with the Company to enable its sales team to resell Actual Experience products, which is likely to lead to increased revenue potential in the future.

Dave Page, CEO of Actual Experience, commented: "We are delighted this large and complex enterprise customer is now benefiting from the insight provided by our analytics into the performance of their digital applications as well as this reaffirmation of our Channel Partner's commitment to our service offering.

"Our Channel Partners are having increasing success with our Analytics-as-a-Service and during the past year, a number of their large enterprise customers have begun deploying our analytics at a relatively small scale. We expect several of these to develop into large scale deployments over the next 24 months as enterprises seek to optimise the performance and cost effectiveness of their digital networks and applications."

Enquiries:

Actual Experience plc via Alma PR

Dave Page, Chief Executive OfficerSteve Bennetts, Chief Financial Officer

 N+1 Singer Advisory LLP Tel: +44 (0)207 496 3000

Shaun DobsonLauren Kettle

 Alma PR

Josh Royston Tel: +44 (0)7780 901979Caroline Forde Tel: +44(0) 7779 664 584Robyn Fisher Tel: +44 (0)7540 706191

About Actual Experience

Actual Experience's analytics provide the digital Voice of the Customer. This is a real-time, data-driven view of what end users would say about the quality of a company's digital products and services, and why. Our customers can analyse everything that impacts the experience quality in their digital supply chains, for any service, type of user or the Internet of Things. It gives them complete transparency from the point of provision to the point of use and whether inside or outside their business's control. The insights can be used to make continuous improvements to their business performance.

Actual Experience is a listed-company on the London Stock Exchange (ACT). Our development Headquarters are in Bath, UK, and we also have offices in London. Actual Experience's unique digital analytics as a service is founded on ten years of cutting-edge research at Queen Mary University of London.

www.actual-experience.com