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Imaginatik Appoints President, Americas and New CMO to Accommodate Growth

21 Mar 2007 07:01

Imaginatik plc (AIM:IMTK), a leading provider of businessinnovation and technology based systems for innovation and ideamanagement, announced today that Boris Pluskowski has been promoted tothe new position of President, Americas to lead the company's growthwith Fortune 100 customers in the region. Mr. Pluskowski, whopreviously served as Chief Marketing Officer (CMO), will remain basedin the company's U.S. headquarters in Boston. £ "Boris will continue to provide Imaginatik with great leadershipto carry on our expansion in the Americas," said Mark Turrell,Imaginatik's Chief Executive Officer. "In addition to boosting ourgrowth in the U.S., Boris has enabled our customers to better harnesstheir own collaboration and effectiveness in innovation and he hasassisted them in building more progressive product lines andultimately better bottom lines." £ In addition, Cedric Steele has been promoted to CMO, previouslyserving as the company's Vice President of Strategic Marketing as wellas a key member of Imaginatik's strategic consulting team. Mr. Steelewill remain based in Atlanta. £ "Cedric brings to Imaginatik rich experience in working closelywith customers to develop strategy and drive results in innovation,"said Mr. Turrell. "His creativity and dedication to excellence haveensured our customers maximized their potential with our Idea Centralproduct and consulting service." £ Mr. Pluskowski, who has been a core Imaginatik team member since2001, has developed many of the key theories and practices of thecompany's products and services. Prior to Imaginatik, he was aManagement Consultant with PricewaterhouseCoopers' IT and StrategyConsulting Group in the U.S. and Europe. During his tenure atImaginatik, he has been instrumental in developing customerrelationships in the technology, manufacturing and consumer sectorsincluding Chevron, Hewlett Packard, Kraft, Pfizer and Weyerhaeuser.Mr. Pluskowski also launched the company's highly effective ImaginatikUser Groups in Boston and San Francisco Bay Area, which allowedcustomers to collaborate and exchange ideas on key innovativesolutions. Mr. Pluskowski holds an MBA from the Cass School ofBusiness in London. £ Mr. Steele brings a top track record of 15 years in marketing andinnovation including a key role in the marketing of Imaginatik'sindustry leading Idea Central innovation management system. Over hiscareer, Mr. Steele's vision has driven notable growth in the consumerpackaged goods sectors with such brands as Pringles Potato Crisps,Nestle Toll House Cookies and Ortega Mexican Foods. Additionally, heplayed a leadership role in building the Insights & Innovation teamfor Georgia-Pacific's USD 3 billion retail division. Mr. Steelereceived an MBA from the University of Virginia's Darden School ofBusiness. £ About Imaginatik £ Imaginatik is the leading provider of Innovation and CollaborativeProblem Solving software and services to the world's leadingcompanies. More than 100 clients rely on Imaginatik's software,consulting and research to enable their best-of-breed innovationactivities. £ Imaginatik's software and consulting services have helped clientsdiscover significant sources of additional revenue, as well astangible cost savings, process improvements and increased productpipeline. Imaginatik is also committed to developing strategicsolutions in the field of innovation, working with academicinstitutions such as the London Business School and the Cass School ofBusiness, London, as well as leading practitioners of corporateinnovation. £ For further information please visit www.imaginatik.com Copyright Business Wire 2007
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