365.L Regulatory News (365)

27 Feb 2006 07:00

ukbetting PLC27 February 2006 27 February 2006 ukbetting extends contract with ITV to provide on-line World Cup coverage ukbetting's content division, TEAMtalk Media, has extended a contract with ITV,the largest commercial television network in the UK, to provide the news,results and comment to ITV's World Cup 2006 website: www.itv.com/worldcup, fromits online sports content network which includes sportinglife.com andfootball365.com. ITV's website, which will chart the build-up to the tournament, before providinglive news and comment throughout the World Cup itself, will use the informationfrom TEAMtalk Media to supplement its own content from ITV Sport. The decisionbuilds on an existing deal to provide football and boxing websites to theITV.com portal. Stuart Taylor, Publishing Account Manager at ITV.com, commented: "We'redelighted to be working with TEAMtalk Media on our World Cup coverage. Germany2006 is looking like the most exciting event in years, with England having areal opportunity to do well, so we're determined that our online coverageexceeds the expectations of demanding fans." He added: "By combining ITV's own content and the additional news from TEAMtalkMedia, we believe our offering will be a popular destination for football fans." David Annat, Managing Director of TEAMtalk Media Group said: "We have thelargest dedicated sports news team in the UK and we'll be placing theseresources at the disposal of ITV in the run-up to the World Cup. Our network ofsites will cover every detail of the World Cup minute by minute from the firstkick-off to the presentation of the trophy, ensuring that ITV's coverage is ascomprehensive as possible." This announcement comes on the back of ITV's confirmation of Budweiser and EDFEnergy to share joint broadcast sponsorship of all its coverage of the 2006 FIFAWorld CupTM. Budweiser and EDF Energy will be ITV's exclusive joint broadcast,online and interactive sponsors. The integrated package includes sponsorship ofall live coverage and tournament highlights. ITV and the BBC have already confirmed shared coverage of the World Cup Finalsthis July in Germany. ITV's coverage includes England v Trinidad & Tobago on15th June and England v Sweden on June 20. ENDS For further information please contact: ukbetting plc 020 7766 6909Peter Dubens, Chairman Financial Dynamics 020 7831 3113Juliet Clarke / Edward Bridges / Hannah Sloane Notes to Editors: Operating within the content division of ukbetting plc, the AIM-listed gamingand media company, TEAMtalk Media Group is the leading network of sports newsand content sites in the UK. Comprising sportinglife.com, TEAMtalk.com, Sportal.com, football365.com,cricket365.com, golf365.com, Rivals.net, planet-f1.com planet-rugby.com, andBettingzone.co.uk, among others, we deliver leading edge interactive content toa combined audience of around 8.5 million loyal, web literate sports fans. TEAMtalk Media Group excels in the provision of multi platform sports contentdelivery specifically for web, audio, iTV and mobile telephony. The group offersexcellent advertising and sponsorship opportunities across the entire network,with leading brand names for leading brand players. ITV Sales ITV Sales sells television airtime and programme sponsorship on behalf of allthe ITV1 regions as well as ITV2, ITV3, ITV4, Men & Motors and Irish terrestrialchannel TV3. It also sells online sponsorship and digital media for ITV's onlineproperties, as well as interactive TV opportunities. This information is provided by RNS The company news service from the London Stock Exchange