Signs of change, more to come

Dentsu Group has enjoyed a steady start to the year with Q126 results slightly ahead of management’s expectations. Perhaps of greater interest was the first presentation from the new global CEO. There are three core pillars to his vision for Dentsu to be a growth partner for clients: strengthening client centricity, improving Dentsu’s agility and increasing collaboration across and beyond Dentsu. Naturally, all require change and will take some time to come through to a greater or lesser extent. However, there are already signs of the new CEO taking decisive actions with the accompanying news of asset disposals and restructuring in some international markets in order to improve Dentsu’s competitiveness and profitability. The new CEO high...