Chris Heminway, Exec-Chair at Time To ACT, explains why now is the right time for the Group to IPO. Watch the video here.
Pity it’s not like this everyday. After a week of days like this I might get back to my average!
Duster!
Only another 29m to go. Should take another six weeks.
Been topping up over the past couple of weeks and now anxious owner of 110,000 shares. Not a huge investment but big enough for me! Started buying at the peak of 28p but now sitting on an average of just over 6p. I’m sure everything will come good over the next six months or so. Will be sitting patiently and will resist any more investment! Good luck to all holders.
Must be bad news on it’s way!
It’s a merger really.
Only a ‘hold’ as my 22000 shares now have so little value.
The next step for this company is administration. They will not be able to raise diddly squat! What they really need to do right now is cut their rrp by around 40%, wait a week and have a 25-50% sale or offer. They need to shift what stock they have and get in some pennies, even if they are selling at an overall loss.
Their high cost / high margin ‘premium product’ strategy has zero chance of success at the moment. They are market entry point with only three products.
Anyone engaging with and reacting to their relatively good advertising campaign would baulk at the cost of the product and walk away in seconds. I think their pricing strategy will have nullified any good promotional activity.
Until they address this fundamental matter, it’s downwards to insolvency. Additional products won’t even make it to the point to launch.
There won’t be a placement. CBX have had their chance raising cash via the market. Their sales are pitiful. Promises broken. Intentions failed to be delivered. Products overpriced, no matter what the arguments around this may be. Product range culled (too much wishful thinking and poor risk management) and delayed. They would have to raise cash in another way as no-one investing in the market will part with their cash, having already lost out, unless DB reappears. Fat chance of that. I’m down £1.5k. Which will be a lot less than others but significant to me. Zero point in talking about placements and raising cash - they simply can’t. Dead duck not even floating!
Oliver Proudlock from Made in Chelsea. Pity you can’t make out the label in the photo.
That’s almost academic now. There won’t be a Movement range if they cannot generate sales and income from what they already have. Not one will prop them up given their performance so far.
I looked up the products on Amazon (As I suspect we all have). Two observations: I am now receiving emails from Amazon promoting Nivea skincare products, and, the Serum has fallen from ranked 277 in ‘face serums’ to 307 since launch!
I bought a premium face cream once. Nicely packaged. Nice branding. RRP £180. It was amazing. Best I’ve ever had. Wasn’t able to buy any more after I’d finished it as brand no longer existed. Oh yes, I forgot to say that I paid £8 for it in TK Maxx. That’s where a lot of these products end up if they don’t see well and start to reach the end of their shelf life. A premium brand only works if you get it into mainstream high end retailers or a cult following.
A small listed company’s SP only rises on the belief in future sales, or sizeable margins on current sales. CBX is failing on both. Four products in this line does not warrant a valuation based on SP of £22M. Do we believe that they will deliver an expanded range without consolidated income from the current? If you do, leave your money in or even gamble more. Or part with your money when they will inevitably ask for more as I doubt current sales will deliver sufficiently to support any expansion of the product line. Personally, I’ve lost a few ££s. I do, however, think that the SP will rise on the forthcoming marketing. But I also don’t think that it will be sustained, so I’ll bail when I think I’ve limited losses enough. Just my opinion.