CB11 Nov 2024 16:29
seeing machines has today published its latest hashtag#kpis for the quarter ended 30 september 2024. the cumulative total for cars on road now stands at 2,617,091, which is a rise of 405,669 in the quarter. to put these numbers into context, even allowing for the fact that smart eye won't publish actual quarterly cars on road numbers and for some variation in definitions across suppliers, seeing machines' latest quarterly delivery number is assessed to be about twice the total of smart eye, tobii, and cipia put together.
while investor sentiment towards the dms sector is firmly entrenched in the trough of disillusionment, seeing machines is currently the cleanest shirt in the laundry, and from here really should hit 3m cars on road by the end of 2024. eight hashtag#automotive programs are now at start of production hashtag#sop, with stellantis hashtag#ram judged to be the hashtag#oem program to reach sop in the last quarter, with the market launch of its hands-free active driver assist system.
supplier nominations are likely to flow rapidly in the coming months, following publication of the euro ncap - for safer cars, vans & trucks 2026 test protocols for occupant status monitoring and full understanding of the new scoring structure to achieve the prestigious 5-star rating. from 2026 oems will no longer be able to game the system and still achieve a 5-star rating by a focus on scoring points in the hashtag#adas categories and mostly ignoring driver and occupant monitoring. this necessitates a significant change in oem mindset and procurement decisions, which some automakers doubtless haven't fully appreciated yet.
for all the talk of chinese hashtag#ev manufacturers competing aggressively in the european market, every vehicle model for sale will require hashtag#****logation to comply with eu hashtag#gsr requirements for advanced distraction hashtag#addw, and to target the hashtag#ncap26 5-star rating. gsr and ncap26 look set to quickly whittle the hashtag#dms hashtag#oms supply base down to a handful of automotive sector specialists, and away from surveillance algorithm developers. established partnerships with global tier-1s, a proven capability to deliver programs to sop, and hashtag#humanfactors expertise, will all be critical for long-term success.