RNS2 Jun 2009 16:59
IBOPE and WPP to swap assets
WPP announces that it has signed a definitive agreement to realign its media research business by swapping certain assets with IBOPE.
IBOPE has purchased 100% of Mediafax Inc., Puerto Rico's leading provider of media and marketing research services. In return, WPP will increase its current minority shareholding by 2.05% in IBOPE Pesquisa de Mídia, IBOPE Latinoamericana and IMI.Com, which are part of the IBOPE Group, a Latin American multinational firm, based in Brazil, specializing in media, market and opinion research. WPP already holds a 42.15% stake in IBOPE.