RE: Q1 Next week.......3 May 2019 17:17
Adverts take main focus but content also eyed at ITV
Advertising revenue will be taking centre stage when FTSE 100 broadcaster ITV plc (LON:ITV) delivers a first quarter trading update on Wednesday, with investors watching closely for any deviation from the predicted drop of 4%.
There has been a glimmer of hope, with some analysts pointing to a read-across from Scottish broadcaster STV, which reported a better-than-feared drop in national advertising revenue in its own first quarter update on 23 April.
Aside from advertising, investors will also be keeping a close eye on the group’s content production arm, ITV Studios, as the group is attempting to wean itself off its reliance on advertising in favour of producing content for license.
Any updates on ITV’s new partnership with the BBC to launch Britbox, a joint-streaming venture that was announced earlier this year, will also be eyed.