RE: Winning Housebuilders?10 May 2021 10:50
Book value. House building is a complex business model. Key metrics need to be kept in sync. Important to have a decent land bank, in line with the sector normal, otherwise in the event of a very long cycle, like this one, a builder can be forced to bulk buy when land prices are at there peak. Important to also have a cash pile at the top of the cycle so that the builder can bulk buy land following a sector crash when land is cheap. The late Tony Pidgley at Berkeley was always rather good at cyclical management. To understand Persimmon's current position you have to understand Persimmon's recent history. Enter the legal highwayman, Jeff Fairburn. You could write a song about him, set to the tune of The House of the Rising Sun by the Animals. 'there was a greedy man in Persimmon Town, Jeff Fairburn was his name, he held the board right under his thumb, then he screwed them down again, now Jeff he was a savvy crook, all entirely within the law...' and so it goes on.
The Board was guilty of near criminal negligence in giving Jeff an effectively uncapped bonus linked to declared profits as I understand it. As we often say, operating profits are very misleading, especially for house builders. Jeff needed to keep the gullible Persimmon Board and shareholders sweet, so they were paid off, I mean well rewarded with high divis, salaries and bonuses etc. Then Jeff was free to work his magic, well not much magic really, build fast and cheap, don't worry too much about quality, cut short term operating costs wherever possible to maximise declared profit and above all else do not adequately replenish the land bank. Several larger house builders post 2008, tended to refer to large land banks as the enemy, the reason for their woes in 2008. Clearly a business can over spend on a land bank, as you can over spend on anything, but I was baffled by such statements, 2008 builder woes were due to lack of cash reserves and too much dividend not the land banks, a large land bank bought cheaply is essential for a house builder in a long cycle. No, what house builder CEO's were doing, none more so than Jeff, was giving justification to 'strategically' shrink the land bank so that short term profits could be maximised, without the need for adequate cost provisions for replenishing the land bank. This is how Persimmon maxmised short term profit, maximising Jeff's bonus. Yes, the divi was large, much too large actually, but this was essential to keep attention away from Jeff's approaching bonus date. So that is why Persimmon has a land bank the same size as Henry Boot, Boot being about 1/25 the size of Persimmon and with other parts to the business also. Also, this is why Persimmon feels stuck with very high dividends, they may restore the divi on partially post Covid perhaps, which would be appropriate, but probably not, the Board is clueless, as for the land bank, no easy fix here