RE: Nothing positive27 Jan 2022 17:02
WELL HERES WHAT WEVE BEEN WAITING FOR! THE MAJOR BREAKTHROUGH!
Pendragon will re-launch its CarStore division with a new hybrid sales model designed to remove the “restrictive” process of traditional retail and new online rivals,
They propose to add 10 new standalone CarStore locations to offer customers access to a choice of 15,000 to 20,000 vehicles in any way they choose.
The mix of physical and digital sales processes would provide “greater choice and flexibility” than market newcomers Cazoo, cinch and Carzam. ALL DEALER GROUPS ARE DOING THIS…WHATS NEW?
“Right now customers can largely buy a used car the traditional way or the digital way. We will give customers the choice of transacting however they like,” ALL DEALER GROUPS ARE DOING THIS…WHATS NEW?
Pendragon will offer “haggle-free” fixed used car pricing, a 14-day/250-mile money-back guarantee and a 90-day warranty on all its used cars. ALL DEALER GROUPS ARE DOING THIS…WHATS NEW?
.WHATS NEW? This is the Sytner Model
The majority of CarStore sites will feature an on-site vehicle preparation centre, rather than through the “preparation factories” envisioned by Pendragon founder and former CEO Trevor Finn, with nearby franchised sites handling stock where that is not the case.
He told AM that Pendragon had previously done a “disservice” to the CarStore brand – primarily through poor stock acquisition and management – but said that the new CarStore era would see data-led decisions accompany a customer-centric philosophy to drive its success.
In setting out a strategy for the relaunch of its used car division, Pendragon completed a survey of 1,463 UK car buyers. WOW huge survey…NOT
In response to this, Pendragon has Personal Advisors which are available online, over the phone and in dealerships to guide customers through their options and the subsequent buying, selling or purchasing process. ALL DEALERS ARE DOING THIS BMW Product Geniuses as an example
This not a new proposition it’s something they tried before with the same name and it lost millions, IMHO