Build Back Better!6 Oct 2020 13:01
Can’t ever remember a business which is has its market opportunity continually occupying the news, worldwide, 24 hours a day, in every media format that exists. In normal times it would require a market revolution and fortunes to achieve this kind of coverage.
An astute line of thinking, from a forward-thinking government, might consider that if we’re about to follow our game plan and unleash billions into Moonshot, in a ‘Hail Mary’ that testing is the solution, we should find the provider for this that can then be recognised as a great British Company.
It could provide an historic celebrated test case, from UK scientists and with great UK IP. They should then grab the bull by the horns and back them in every way possible to export the success story worldwide which would in turn not only bring back a big slice in UK tax but also potentially so much more in returns from exports.
They also then have the opportunity to trumpet how they backed British innovation, not only seeing its solution as a game changer for Covid, but also by forming a strategy for tackling future pandemics. Additionally, and arguably more importantly, they cleverly identified that the provider they backed could help drive a path through Cancer treatments worldwide, in line with ORBIS. Innovation, test, treat, export.
Perhaps they’ll see it this way, if they haven’t already.