AI deal with Google10 Apr 2024 11:45
(Alliance News) - "WPP PLC late Tuesday announced a partnership deal with Alphabet Inc that will see Google’s Gemini models integrated with WPP Open, its artificial intelligence powered marketing operating system.
Shares in WPP rose 2.8% to 771.92 pence each in London on Wednesday morning. The wider FTSE 100 was up 0.6%.
WPP, the London-based advertising firm, called the partnership "groundbreaking," explaining the pact will combine Google's expertise in data analytics, generative AI technology and cyber security with WPP's end-to-end marketing capabilities."
I'd call that a good news day.