Esports Gym Opens in Tokyo12 May 2021 10:50
https://www.insider.com/japan-opens-esports-gym-gaming-tokyo-2021-4
Fascinating taste of what's to come within this expanding culture. It may seem odd on the face of it but we'll be seeing more of this. This isn't just bedroom fun anymore it's an aspirational industry with big careers, sponsorships, salaries and prize money to be had. GFINITY will be well positioned to capitalise and will be able to offer marquee brands a golden highway straight to the consumer/fan/athlete/audiences. To me this also represents just another potentially lucrative application of the live event forum, of which we own the premier venue in the UK. Live expos, tutorials, meet the stars, "up your game" style conventions where you can play alongside the best and enhance your skills, test out new tech. Why not have a weekly "gym" day at our venue (and others), sponsored by major brands, franchised, formatted. The sheer volume of entrepreneurial potential in this exploding industry is astonishing and John and the gang are making all the right moves. Proud to be here.