RE: Carleton Curtis16 Jul 2021 12:16
with thanks to BND1 for compiling,I keep rereading Carletons tweet,so here it is again in summary....
I’ve parted ways with Guild Esports.
Supremely proud is an understatement: This lil’ startup org has defied gravity since launch and has become bigger than anyone imagined.
Some reflections…
My assignment was… ambitious: Raise £20M, partner with Becks, IPO on the LSE, win esports trophies, sign world-class creators, produce the best content, reimagine Academy, and build the best brand & merch esports has seen. During a pandemic. (wtf)
We did all of that.
Last Oct, Guild successfully IPO’d on the London Stock Exchange at a valuation of £40M, becoming the first esports org to list on a major exchange. Since then, the share price has remained stable and dozens of orgs have followed in our footsteps.
Every public esports company & organization
There's a trend emerging with esports companies going public, here's a list of every public venture in the industry.
dexerto.com
Guild has won 3 major championships in less than a year. That’s jaw-dropping for any org. Our teams have been consistently top-ranked in EU, peaking at:
Fortnite (#1)
Valorant (#2)
Rocket League (#2)
FIFA (#3)
The core product is killing it.
In under a year, Guild’s social following is on pace to reach 1-Million overall, making it the fastest-growing org in the world.
Huge shout out to the #GuildGang
Guild’s sponsor base is world class… and growing. Subway. Samsung. HyperX. Fintech Co (name coming soon, promise). And there are some new bangers around the corner. Guild is on track to hit—and likely surpass—its Year 1 sales target.
The Brand + Creative Direction behind Guild has set a new level of excellence and innovation.
The look-and-feel—established by Palace Skateboards’ Fergus Purcell—has been taken to new heights amidst a sea of rebrands.
Guild hasn’t even scratched the surface when it comes to Merch. Year One is establishing the core product; Year Two is taking hoodie-orgs to another level.
Guild Academy is the most ambitious pillar of the company, reimagining the path-to-pro model and making it accessible to anyone, anywhere in the world.
On the business end, it’s the company’s secret weapon and is primed to become bigger than Guild itself.
The media attention Guild has received over the past year has been unprecedented in esports (and even traditional sports).
How it started: Guild was basically a meme.
How it’s going: Even Dexerto has our back.
None of this would be possible without the Guild Staff. I was fortunate enough to hand-pick all 30+ employees and they are the best, the brightest and most authentic people in esports.
There's been effectively zero turnover at Guild, and it's because of the culture.
I left a badass job at Activision Blizzard to take the biggest gamble of my career and won big. Guild's employees, players, creators, and supporters did the same and I think they share the feeling.
We built this company the right way, and
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