High level summary for new investors3 Dec 2021 15:20
High level thoughts on the results:
- We have a £9m cash balance (nearly a 25% of our market cap)
- Liabilities are limited to only £200k which is really impressive
- Increased marketing to start in the new year
- New products to arrive in Q1 2022
- Begun generating revenues in the current financial year'
As stated earlier, this is the key statement 'A comprehensive omni-channel marketing campaign will commence in February 2022 to support Cellular's sales drive, in-line with industry best-practice whereby new beauty and wellness products typically go on sale early in the year to coincide with consumers' focus on self-care and forming positive habits. '
The key word being 'omnichannel'.
Omnichannel marketing is the integration and cooperation of the various channels organizations use to interact with consumers, with the goal of creating a consistent brand experience. This includes physical (e.g. stores) and digital channels (e.g. websites). The goal of an omnichannel marketing strategy is to create a convenient, seamless user experience for consumers that offers many opportunities for fulfillment. An omnichannel strategy may give consumers the chance to find and purchase online, in-store, or a combination thereof - such as “buy online and pick up in-store”. Today, organizations across industries are leveraging omnichannel strategies, including healthcare, retail, finance, technology, and more.