Anyone who's a parent29 May 2019 17:22
Will recognize the gargantuan "wind of change" in how young kids/teenagers spend most of their time after school and weekends in comparison to when we were young(Climbing trees....building dens..sneaking Hustler inside Smash Hits and pretending you only had one item)...anyway I digress. The fact is advertising brands, which could never tap into a kids psyche before have a massive advantage as we have reached a full scale "indoor generation" epidemic of epic proportions. As much as I loathe my off spring on X Box, gaming consumes them 24/7. They literally eat...sleep...and drink it. Gaming is their pastime by choice 100%...TV....video....Fb.....Twitter.....snapchat.....dont stand a chance and will be forever runners up.
Cue Bidstack.