RE: RFX7 Apr 2021 09:43
The group’s pawnbroking arm, representing a quarter of group gross profit, is also well placed to rebuild profits. Unable to spend cash during last year’s lockdowns, Ramsdens’ customers repaid loans which reduced the group’s pledge book by a sixth to £6.5m. It’s realistic to expect the pawnbroking book – average pledge of £248 on a loan-to-value of 60 per cent – to start to tick up as lockdown restrictions are eased and customers’ requirement for cash starts to rise again. Furthermore, the gold price is 17 per cent higher than this time last year, and is up 40 per cent in the past two years, so there is scope to make larger pledges as the loan book rebounds given that a high proportion of pledged items have a precious metal content. A strong gold price also enables an improved recovery of interest charges where unredeemed pledged goods are scrapped as opposed to being sold through retail channels.
Typically, a customer brings unwanted jewellery into a Ramsdens store and a price is agreed depending upon the retail potential, weight or carat. The jewellery is then retailed through the 157-store network or online. Any residual items are smelted and sold to a bullion dealer for their intrinsic value. Precious metal purchases account for a fifth of Ramsdens’ gross profits.
Finally, Ramsdens’ jewellery sales should remain strong for several reasons:
¦ Greater online presence. The internet now accounts for 9 per cent of all jewellery sales with two-fifths of online buyers living outside the natural catchment area of its branch network.
¦ New jewellery sales. The segment now accounts for 31 per cent of retail revenue, and has been rising as Ramsdens’ improves its marketing offering.