Although I don’t think shorts are at play here. It will be a forced seller. All the 100k sells will be nearly complete so I am expecting the price to rocket soon in the same trajectory it did Friday morning when it went to 22.5p on the news. This sell of has been crazy and extreme. Roll on tomorrow and Friday
(1) increased listings and the store expansion of UK and European discounters;
(2) increased penetration of UK supermarkets;
(3) growth in sales via online platforms; and
(4) international expansion.
Already had it’s arse taken out last week from 9.2p and heavy buying late Friday looked like it was clearing the overhang. Going to buy another 300k shares next week, believe this is the lowest we will go.