RE: Next target before May results, one-year high: 99p4 Mar 2023 07:43
In the past, I have pointed out that the decisions made by Boohoo over the past two years since the Leicester City sweatshop scandal would pay off in later years as the company took massive steps to revamp its supply chain, cutting out suppliers with dubious practices and exerting more control over its suppliers.
As a result, Boohoo has started reaping the benefits of its transparency about its operations, including sourcing the fast fashion items that have endeared it to its target consumers, young people. The company now has sustainable operations and can use this as a crucial marketing point in a world where many people are concerned about the environmental impact of their decisions.
I have also argued that Boohoo’s competitor Shein may lose customers if it maintains its opaque supply chain practices. The Chinese fast fashion company has been accused of using sweatshop labour, which is hard to ignore given the opaque nature of its supply chain