RE: Not so super dry (likely knock on /weather to boot)16 Apr 2023 08:48
SHEIN DECELERATED AT A WORSE PACE THAN EXPECTED BY SHEIN EXECUTIVE'S - I wonder who is stealing Sheina market share.
"Shein, however, saw annual sales growth slow to around 60% in 2021, according to people familiar with the business. That’s a steep plunge from a 250% growth in 2020, when COVID-19’s arrival turbocharged ecommerce demand from consumers stuck at home.
Overall, annual revenue reached at least $16 billion in 2021. That’s up from $10 billion in 2020, said the people familiar with the business. They declined to be identified as they’re not authorized to speak publicly.
While revenue last year was overall in line with company expectations, what worries Shein’s top executives is that expansion was strong in the first half of the year, but decelerated at a worse-than-expected pace in the second half, with the slowdown continuing into 2022, according to the people."