RE: Looking to the future27 Jul 2024 11:24
So far debenhams have 3500 brands listed and rising, boohoo has over 200 signed up.... These market places are going to be huge..... They did say at the agm there's a lot going on....
Boohoo launches new online marketplace
Boohoo has launched an online marketplace with 200 fashion, lifestyle and beauty brands including L’Oréal Paris, Garnier, Ray-Ban and Michael Kors.
25 JULY 2024
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The Boohoo marketplace, which will be live next Wednesday (31 July), features accessories from Alexander McQueen, Balenciaga, Gucci and Valentino, clothing from Off White and Urban Bliss, footwear from Hunter, Puma and Crocs, as well as beauty from L’Oréal Paris and Garnier.
The site launched with around 200 labels and is onboarding more weekly, the etailer said, as it aims to become "a one-stop destination for all fashion, beauty, and lifestyle needs".
Boohoo's marketplace, called "Boohoo brands", utilised ecommerce software Mirakl, the same technology partner that helped launch the Debenhams marketplace, which was acquired by Boohoo Group in 2021.
James Blacklock, chief product officer at Boohoo.com, said: "We are incredibly excited to introduce Boohoo brands, our new marketplace offering that brings together a great selection of fashion, beauty, and lifestyle products.
"This initiative reflects our commitment to providing our customers with diverse and high-quality options, all in one convenient place. By partnering with some of the most complimentary brands, we’re enhancing the shopping experience and ensuring that boohoo.com remains a leading destination for UK consumers."