RE: Reality check11 Jan 2025 07:55
The beauty here is we dont need to compare other companies - we can compare year to year in the same company as the current revenue for this year is going to be the same revenue we had 4 years ago.
2020 1.2 billion revenue = Staff 2600 = Staff cost 80 odd million = approx Β£450k revenue per staff member.
2024 1.2 billion revenue = 5000 plus staff = 160 plus million cost =approx Β£240k revenue per staff member.
And top that off with 2024 being far more automated than 2020.
You could argue the toss with part time and full time staff making a difference but not in this case as the staff cost is DOUBLE in 2024 as what it was in 2020.
Fyi Asos has a tad over 3000 staff for 2.9 billion revenue = Β£900k per staff member. So the Internet guru was bang on the money with Β£1 million per staff member in reality. Your 100k per staff member is just fantasy and has no relevance in the online rag trade.
You need a serious reality check - things are not getting better here, they are getting worse by the day, every day this company trades it loses more money, more money that we don't have, that means we go into debt a bit more every single day inc Saturday and Sunday.
It might have looked a lot nicer if we hadn't wasted hundreds of millions on offices, distribution centers and failing brands..... We've probably wasted 10 million on bonuses in the last 3 years...
Enjoy your weekend....