Member Info for Silverfox900

Let's hope so. My average is 17p a share!!

It went up to 21p HD73 - where I bought! I've averaged down to 17p. £7k in hole. So I would love to be at 6p!

I've just seen this. Researched more and found this https://www.reuters.com/technology/twitter-becomes-first-social-media-platform-allow-cannabis-ads-us-2023-02-15/

"The company had earlier only allowed advertising for hemp-derived CBD topical products"

CBX, with its seriously diminished pot of money should be laser focussed on optimising one market and one advertising channel, in an attempt to to try and start generating ROI. Many DTC businesses generate 100's of millions just through Facebook & instagram. So it's definitely possible to generate more than £30k in 6 months (LOL!!) with a sound strategy, laser focus and optimisation.
* I still can not get over the fact leadership approved a hugely expensive outdoor advertising campaign, just awful awful decision making.

US - Huge market
Twitter - huge reach

Focus your efforts CBX, rather than spreading yourself too thin and you stand a chance of not running this company into the ground.

You also need to hire an experienced start-up hustler to lead; someone who's done it before, knows about efficient digital growth, and can help get you through these very difficult early stages.

Hiring execs from multinationals might seem like a silver bullet, but nearly all of them have never had to make a business work, they just sign off big budget ad campaigns created for them by agencies and then report on how that helped the particular image of a brand. It's never make or break, they're given $5mil or more and are asked to spend it. It's very different to running a start-up.

Yup Castello75, just terrible execution from start to finish. A bunch of over paid multinational execs who've never built or ran a start-up before playing a big budget marketing game with a brand new company that doesn't have a big budget.

In a start-up, every single pound/euro/dollar spent has to be attributable and has to work hard to generate ROI, or a company will quickly burn cash, as is evidenced by CBX.

Spending money on a huge outdoor campaign when you have no store presence to drive people into is just laughable, just can't believe something like this was even signed off. Anyone who has an ounce of experience with effective ROI marketing knows spending on above the line is basically throwing money in the toilet.

Terrible execution from the founders through to the follow on team hired. And all of them have fat pockets with shareholders money. Just utterly disappointing, verging on criminal.

As I'm averaged at 16p Ad-meliora I sincerely hope so too. Start ups need scrappy relentless work on these key metrics to make work though and I don't see how a big corporate player understands this. It's a completely different challenge taking a company from £0-£20m, than from £50m-£100m. But let's see. If she can step up and do what it takes, then great! If I were the CBX group though, I'd have put a hardcore proven DTC founder/CEO in the role.

Running an early stage online-first, early stage start up is VERY different to moving the chess pieces around at a huge multinational like Pepsi. At Pepsi, the sales are there, established distribution contracts in place with all the major retailers, HUGE marketing budgets where every penny doesn't really have to count, you're just keeping brands in peoples psyche and altering perception sometimes. Start-ups are very gritty and hard work, every penny has to count, you have to be efficient and highly effective with your spend, or the cash quickly runs out. Celebrity/influencer posts on instagram don't drive sales volume, their posts just get lost in all the mess. CBX needs talented performance marketers in place to drive early sales, and then the product needs to work and produce results once it's in consumers hands or they won't be subscribers - and this is where the long term value comes from.

@Wyn it's not such a simple calculation. They have lots of products. Customers don't just email about things that go wrong, customers LOVE to email about inane stuff they can just work out on their own. They are also dealing with people returning their mattress under the 100day (or is it 1 year trial now?), as well as other products they are unsure about etc. Trust me, I've owned many e-commerce businesses, it's mind boggling the reasons people email in. Some are just bored and want something to do.

@D-German, there’s a Telegram group? How do I find it?

Hmm yes, buying £500 worth of shares now only averages me down to 15.5p. Still an improvement I guess. Maybe I just hold.

Yes Brigger, I mean another £500 into this is neither here nor there now, but it only serves to increase my chances of at least breaking even right?

So I am not an experienced investor. I bought in at the very top with CBX - 28p! Only to see it plummet, didn't really have the money to lose tbh. I've since averaged that down to 17p.

Probably I should've thought about this more when it was at 5p, but would you all consider continuing to average down (if you had the available cash) to ensure ROI?

I bloody hope so @AreUreally!

50k shares at 17pm average! I'm praying with my fingers and toes crossed.

Agreed @R1bobuk. So many things happen is start ups that are unexpected. Honestly I take some confidence from the fact they're not rushing product launches. So many companies fall down by rush launching products and them then having quality issues or lacking competitive advantage or defensibility. Happy to let them launch when they are ready and then hopefully everyone will do well.

To make everyone feel better I am deep in the hole here and just averaged down to 17p! So I really need a big uplift here to even break even.

Web traffic up by that much is VERY significant (Way more than Trust Pilot reviews ;)) for a DTC business D-Geeman. As long as conversion rate stays the same this should result in a marked increase in sales! Come on September update.

@moneywise, they're pre launch. Website needs to look good as soon as products launch not before. It's quite common practice to have a holding site while a company is gearing up for a big splash, so I don't think how things look now (which is really not terrible) is any reflection on the company.

Thanks @sterolands, I hope you're right. So far been a bit gut wrenching, it wasn't really money I could lose, so holding on and hoping for an uplift. I'm not a trader, don't have a spread, just got caught up in all the chat. I understand now that this is called ramping. Teaches me to trust peoples word.

I just topped up with £1k. Brining my average to 19.6p (previously I bought right at the top at 27.99p!). Hoping this increases my chance of making some gains. I'm new to all this and got excited by all the chat around this share, only to see it plummet as soon as I invested on IPO day :(

Hey D-Geeman, I'm not trying to rain on you parade here, but honestly trying to predict growth and revenue by looking at TP reviews and extrapolating out from past numbers is not going to even get you anything close to accurate. They are not organic (some are of course, but a lot not), so don't come in as a percentage of sales. Most if not all companies (trust me I've owned some), make efforts at different stages of the year to campaign for an increase in good reviews, so the companies efforts is what drives the number of reviews, not an increase in sales like you're trying to suggest.

Lots of blue at this price