From Croda results24 Feb 2026 07:54
Courtesy on the adv bb by
thetoonarmy224 Feb '26 - 07:27 - 12301 of 12302 Edit
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Well we get a mention in the Croda results for Zenakine so it wasn’t all an imagination in Ashmans mind so let’s see what FRP and Auditors come up with regarding actual sales?
Refocusing innovation
We are refocusing innovation, introducing a new rigorous Group-wide framework and re-balancing R&D resources to place greater emphasis on co-creation with customers and finding new markets for existing ingredients, as well as ramping up the development of new ingredients.
· Customer co-creation involves application-focused innovation, where we work in close collaboration with customers of to meet their performance requirements or help them realise a specific opportunity. An example of bespoke ingredients created in this way is a PEG-free rheology modifier that we developed in collaboration with a global beauty brand
· To accelerate the sales of an existing ingredient, we enhanced the performance of Silverfree, a peptide that reduces grey hair, opening up a new opportunity with an FMCG multinational
· We have ramped up the development of new ingredients with sales increasing by 10% at constant currency. Launches included:
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Zenakine, an active which enhances skin's resistance to physical and emotional stress, thereby reducing skin fatigue and premature ageing, with customer launches in Europe and Asia
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Kerabio K31, a patented biomimetic bond builder for hair repair, a market which is growing 9% a year. We are first-to-market with a multi-customer ingredient that enables brands to compete with market leaders, which has been sampled by 500 customers since its launch in March 2025
· We seek to leverage sustainability to drive commercial value through the creation of new sustainable ingredients and verification data to prove our claims. We now provide carbon footprint data for over 1,500 product codes in Beauty Care and over 750 in Home Care, enabling customer decision making