RE: BOOHOO Group4 Feb 2022 07:28
Exactly Winging - Boohoo was created pre-recession credit crunch and then boomed and grew when people had nothing and struggled - this is exactly when customers come flocking to buy. I don’t think ‘the Market’ will see any rise in inflation and households struggling as a negative for the company but a positive for revenue. This target demographic wants a slice of life colour, fun, fashion - Instagrammable outfits for on trend posting. No Boohoo will do very nicely 2022 - two pronged - less cash around but start of Renaissance period in leisure activities as freedom prevails. Target customer wants to be seen looking good for less and getting out now. Boohoo too will have a Renaissance.
‘The Group has gained significant market share during the pandemic. The current headwinds are short term and we expect them to soften when pandemic related disruption begins to ease. Looking ahead, we are encouraged by the strong performance in the UK, which clearly validates the boohoo model. Our focus is now on improving the international proposition through continued investment in our global distribution network, capable of delivering in excess of £5 billion of net sales, to support future growth."’
IMHO DYOR GLA BUYTHEDIP