Back on track !!26 Oct 2010 20:41
Vringo Expands Agreement With Bango to Support Broadened UK Commercial Launch
Date: 27 October 2010
Source: Vringo, Inc. Vringo Expands Agreement With Bango to Support Broadened UK Commercial LaunchAllows Vringo to Service Customers of Any UK Mobile Operator
NEW YORK, Oct. 26, 2010 (GLOBE NEWSWIRE) -- Vringo, Inc. (NYSE Amex:VRNG), a provider of video ringtones and personalization solutions for mobile devices, today announced that it has expanded its agreement with Bango, a mobile billing services provider, to allow subscribers from all UK mobile operators to get paid access to the Vringo video ringtone platform. Vringo will now be able to broadly launch a commercial video ringtone service in the UK where all UK mobile subscribers can pay for the service directly via their mobile phone bill, irrespective of the carrier that they use. This Bango-provided direct billing functionality will be implemented in connection with the launch of Vringo's co-branded service with Orange UK scheduled for later this quarter.
Andrew Perlman, Vringo's President, said, "Bango provides us with the flexibility to target virtually all mobile users in the UK. This ability will maximize the addressable market when we launch our commercial service in the UK later this quarter. Bango is an excellent service enhancement for Vringo's app so that we can totally unlock Vringo's social and viral potential."
Ray Anderson, CEO of Bango said, "I have carried Vringo on my phone and have really enjoyed the application. I am now delighted that Bango will enable Vringo to reach all UK mobile subscribers so they can also enjoy the new experience of video ringtones."
Vringo's fully-hosted carrier platform is currently deployed for international mobile partners in five markets with several new launches anticipated this quarter. Vringo's scalable, cloud-based distributed application architecture enables a carrier's subscribers to browse and download mobile videos, set them as video ringtones and instantly share them with friends. In addition to carrier partners, Vringo has content partnerships with major artists, celebrities and content providers including T-Pain, Muhammad Ali, Tiesto, Turner, Marvel, Hungama Mobile, RTL and Ingrooves