Safestocks12 Nov 2025 18:22
Seeing Machines seals Amazon contract in the US
Posted on 12th November 2025
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Seeing Machines (AIM: SEE) has finally won the Amazon.com contract for Guardian Gen 3, which should be the first of many decent-size Gen 3 contracts over the next few months.
In an RNS issued today Seeing Machines confirmed that it has won the “US-based multinational” and would support the initial installation of 1,100 Guardian units, which are scheduled for completion by this December. Discussions are also ongoing for further expansion in the New Year for Amazon’s heavy truck fleet.
According to information I’ve obtained (which are likely to be an underestimate), Amazon in the US has a fleet of approximately 1,645 tractors (cabs) and 12,835 trucks.
KPIs
Seeing Machines also released its latest set of KPIs for Q1 FY 2026, with confirmation that it now has 4.24m cars on the road with its DMS technology. An additional 510,000 cars were produced in the latest quarter, 4% up on the previous quarter, demonstrating continued growth in what is traditionally a subdued quarter.
Sales of Guardian Gen 3, at 368, did disappoint. However this was due to delayed large deals, which are now coming through as is clear from the Amazon win.
In a note issued today, analyst Peter McNally from house broker Stifel commented: “Guardian unit sales in the quarter were 368 (fiscal Q425: 2,536) as certain expected deals slipped into the current quarter, including a significant aftermarket order announced today for the 1.1k units before December 2025. This means that shipments in Q2 so far are already greater than 2,600 units and therefore have been more of an issue of timing rather than quantity, as we are less than halfway through fiscal Q2.”
He added: “The aftermarket pipeline remains healthy, with multiple pilots and commercial contracts progressing, and partnerships such as Mitsubishi Electric Automotive America expected to support production scaling through FY26. We estimate current quarterly capacity at roughly 6k units with c.$800 ASP and ~40% gross margin, highlighting improved unit economics versus Gen-2 and stronger leverage potential as volumes rebuild.”
Importantly, CEO Paul McGlone has confirmed: “We remain on track to achieve our cashflow break-even run rate target by the end of this calendar year.”
While some traders have cashed out their winnings, most investors are holding as the share price rise seems set to continue, as auto volumes ramp in anticipation of EU legislation that comes into force in July 2026. Also, tougher Euro NCAP safety ratings apply from January 2026 and will necessitate a camera-based DMS/OMS for a car to achieve a 5 star safety rating.
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