Rainbow Rare Earths Phalaborwa project shaping up to be one of the lowest cost producers globally. Watch the video here.
I hear you but personally I think the audience ASOS and Boo target and get most custom from are not necessarily those that will feel the massive impact of rate and energy rises - that audience on the flip side might be driven from the more 'expensive' brands into Asos / Boo etc. I might be wrong too but looking at the results, they are not actually that bad and the things driving down are temporary in nature such as inflation / shipping costs / and returns..... They need to get a handle on returns quickly and I believe the new CEO will want to make a visible difference to the numbers quickly. Hope I am right - the directors must think so given their large buys recently ?
At the moment this is holding real well today given wider market - the up / down movement suggests to me that the battle for shorters is getting much tougher now at these levels as possible 250 tracker funds are buying in the background - time will tell