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Article about Facebook launching licensed music videos in August to compete against YouTube. Makes MVR even more of a good fit for a FB acquisition, aside from the Oculus association MVR also uses YT for promotion. So an added incentive for FB is if they bought MVR they could make sure they don't use YT as a platform in future.

https://poptimesuk.com/facebook-to-rival-youtube-by-launching-licensed-music-videos-in-the-u-s/41450/

A great name for MVR to drop. One of the things that got to me to buy into this share in the first place was the diversity of their back catalog - cypress hill to insane clown posse to London Philharmonic to Lewis Capaldi, such a wide scope! So many opportunities to grow their install base.

Social VR platform Wave, which puts a heavy emphasis on virtual dance parties and concerts, announces $30mm Series B

Wave are not direct competition to MVR, i think it's as very healthy to see them attracting this kind of investment though.

https://www.roadtovr.com/social-vr-wave-30m-series-b-investment/?fbclid=IwAR1qOjePkfGoTM0dZ77jcxXEVFEwU_AOgEKr2UzIEsXDmiNv-YyqOZUffSE

I don't know what all of NextVRs patents were for but some of them were for volumetric video capture using the proprietary cameras they made - it was because of these patents that Apple bought them. I don't see what MVR could have patented given they use standard 360 video capture (although their cameras are getting better so maybe they are building their own now) and I doubt the MVR viewer will be anything revolutionary, I've not heard much about them but I'm expecting a cheap viewer that the user just slots their phone in.

The intrinsic value to MVR comes from the back catalog they're building and the licenses they have with artists/labels/venues/telcos. As long as they keep adding to this the value of the company is increasing even if the SP isn't.

I think NextVR being bought by Apple is a real positive for MVR in the long run, definitely not bad for us anyway.

I appreciate your post optimist59, given the Wireless RNS and the global situation, I think a lot of us though 5p would be the new floor, your post highlights that it's not the case which isn't good news but definitely something to be aware of.

I feel it will take external validation from a large investor now to propel the SP forward in the short term. VRE are in a similar space to us and their HTC investment has had a huge impact on both SP and overall sentiment around the company. It 'might' be the MMs keeping the SP low but if it stays around here or dips even further, more people will lose faith in the long term potential of the company and move away from the share for good.

The quote in the tweet implies he's talking about an upcoming set at Wireless Connect, although it could well be footage of his performance last year. Either way, great to be able to leverage his 8million followers in a tweet! Travis Scott performed as a digital Avatar in Fortnite in April and was watched by 12 million people. Great to be aiming the MVR app at his target audience

https://twitter.com/WirelessFest/status/1265281539471896576

Incredible announcement. They couldn't have got a much better name right now.

I agree VR and AR are very different propositions, especially from the point of view of the content creator that have to design for one or the other. Video is different though. Take the John Legend recording you saw, imagine if he that performance was captured in volumetric video in a separate performance. You could then it watch in Apple Glass sat on your sofa, with a life size John Legend sat at his piano in your living room. Your friends could all come round and do the same thing if they also had Apple Glass, walking round him as he plays, this tech is only a couple of years away so it's no surprise to see Apple making acquisitions in the space already, the processing of it will just be done on the iPhone. With 5G you'd be able to have the same experience live streamed.

I'm only mentioning this in the context of the potential that MVR has in the way of a valuation regarding a buyout. This huge potential, including the Broadway/theater stuff would also have to be taken into account. I'm not trying to ramp here but that would be a pretty big number, maybe so big it would put off an acquirer looking to capitalize on just one part of it. Perhaps that explains the MVR 'Group' name where parts of their business will be separated, as someone else mentioned on this BB.

I think MVR would consider it as a different means of monetizing their content, I know the 'VR' in MVR implies all their eggs are in one basket, but they're already delivering their content via non-VR on the phone app. I don't know exact figures but I'd imagine more of their users are making use of the 2D format than watching in VR currently.
NextVR have been developing their own proprietary volumetric video cameras to capture sports, that is the only reason Apple bought them. Apple want groups of people all sat around wearing their AR Glass, watching live sports games streamed to your front room, playing out on your coffee table if you want. I'm sure Apple will want to do the same thing with music concerts as well. Totally agree VR is more important in the near term but I think of MVR as an XR production company with licensing agreements already in place. Increasing the downloads of their app over the next couple of months is now the most important thing for them to increase their value/prove their value to the market and see a reflection of that in the SP, as with any similar business in this space. Aside from that, MVR is building a business that makes an attractive acquisition to other much larger companies (Live Nation/FB/Apple etc.), as they'll all have their own long term roadmaps that they might feel will be enhanced by acquiring MVR, if only to prevent their competitors getting their first.

A very exciting company i'm sure we can all agree, an interesting Summer ahead!

Apple Glass could possibly run MelodyVR content. Maybe not the content they already have but if the deals that MVR have in place with studios/artists/locations, are just focused on video capture, without restrictions on how the content they own is delivered, then there's no reason they couldn't do AR. It would require volumetric video and this is a technology that is just starting to roll out: http://www.businesskorea.co.kr/news/articleView.html?idxno=45119

This is hasn't really been mentioned on the EVRH/MVR BB but licensing MVR video via AR platforms, such as Apple Glass, adds a new opportunity for MVR to monetize their library. Apple has been mentioned before here as a possible buyout candidate for MVR. Apple made the MVR app their app of the day last year, ahead of 3 mm other apps on their store - so we are obviously known by them. If MVR's content/future content cannot be delivered via AR, Apple would not be interested in a buy out.

An acquisition adds more value to their own company and gives them access to 100% of MVR potential in multiple markets, as opposed to just a cut of the vR ticket business. Also I think the benefit is that it's more cost effective to them in the long run because MVR are so aligned with their own business. If Live Nation need MVR for a new business model of selling tickets for virtual concerts, then owning MVR is better than just driving revenue to MVR and splitting profits from ticket sales/advertising etc.

Hi A1EX,

I'm in for the long haul as well. I agree that a buyout seems possible and that Live Nation (or LMG) are the front runners. Live Nation CEO said the $1.2bn raised this week will be for general corporate purposes including "optionally repayment of debt balances" - despite saying in the same article they also have access to $963mm of unused debt facility - and to "make acquisitions." He also said they have now "bolstered their already strong balance sheet....and have ample resources to capitalize on current innovation and ramp business up quickly when the time is right." I've not heard any CEO in the event space so bullish on their own ability to ramp up business given the current climate. Live Nation President also said yesterday that "their could be some interesting business opportunities that come out of it and they're seeing greater and greater interest in the notion of a virtual concert, and that may provide an additional business opportunity going forward, first and foremost we want to keep the music growing." This is off the back of him saying in the same interview they make money from 100 million people a year buying tickets, advertising revenue, etc.

That amount of people buying tickets for physical events is a long way off but can be replaced through VR concerts, without their company "being exposed to massive law suits" through exposing customers to C-19, something that all of the hotel companies/airlines etc are conscious of once their traditional business resumes.

An acquisition by LYV makes sense but putting a value on the potential of MVR at this stage must be pretty tricky, do you think the company would be interested in a buy out in the next few months our rather realise it's potential of generating it's own revenue through ticket sales of VR concerts, VR theater performances utilising John Gores network, and all the advertising revenue associated with this?

Hi everyone, this is my first post having just opened an account but have followed this share for years. Always meant to open an account at some point as it's been pretty entertaining following this BB! With the ticker change i thought now was as good a time as any.

Agree with most that the SP seems held down in some way. I'm no experienced trader but have learned a lot from LSE about MMs and how their agendas can have influence over SPs. The potential for this company is off the scale and as that alone is usually enough to drive SPs on Aim, it seems very strange how little impact all of the recent good news has had, coupled with global situation.

One question I've got is if MM are keeping the SP low, is it usually to do with an overall company strategy - as opposed to just some rogue MMs that bought in big and are doing whatever they wish? Because if I was John Gore watching this, where every penny increase added over £1m quid to my PF, I'd be more than just 'intrigued' at recent lack of movement in SP, unless of course it's part of a long term strategy that certain parties are privvy to.