Cracking post23 Mar 2021 11:46
From the saint on advfn -
Listened to Justin Waite's podcast last night with Alan Green, thought a few notes to counter Justin's comments regarding revenues for those that are new looking in as Alan didn't explain the proposition well enough IMO.
End of year 2020 revenues estimated at £2.2 million, however it should be noted these revenues are net, gross collected via content owner, say Tencent. Tencent collect 100% being ~£7.4 million paying an estimated 30% of that to Mirriad £2.2m, that aside the forecast does not account for company progress latter part of 2020, these will impact revenues for 2021 -
- Tier 1 partner signed 28th Oct 2020, most likely Disney subject to NDA.
- Music Alliance launched Nov 2020, likely no revenues for 2020
- Launch of Live TV/Sports advertising 2021 (think live eSports/football/Cricket etc)
- Programmatic advertising 2021
- More Tier 1 partners under NDA
- ~£35 million cash end of 2020
To reiterate point on revenues, Mirriad's solution has generated estimated gross revenues in excess of £7 million, on a conservative basis, the revenue received by Mirriad is their share, there's no other third party to be paid.
Forward looking from 2020 into 2021 we have a Tier 1 partner who have trialed Mirriad's magic in 4 shows during December with further shows now being cleared, it was mentioned during a recent podcast that potential early revenues from this partner could be in the region of $17 million.
Music Alliance launch is slightly different in that gross revenues are collected by Mirriad with Music Labels/Artist paid by Mirriad. Music videos have astonishing view rates online likes of Ed Sheeran's Shape of You taking just 97.4 days to achieve 1 billion YouTube views or Maroon 5' Girls Like You, 129 days. Advertisers can now connect with artists monetising past and future content in a non intrusive way, with the impacts of covid on music venues this new opportunity will provide a welcome income for many.
Launch of Live TV/Sports later this year will be an absolute game-changer for advertisers and the sports industry as a whole, being able to change advertising viewed in each country or region during live broadcast will boost appeal to advertisers, Cricket, football, Formula 1, Boxing, Tennis advertising specific to country or region by way of example.
There's much more to Mirriad's magic, above is a brief example as to how and why this has potential to be a global game-changer in how brands and viewers come together in a modern era, huge strides have been made this last year that should materially improve the pace in which Mirriad evolves over coming months and years.