RE: Balanced article by @tmsreach26 Aug 2018 14:09
Nice find.. just took the good bits but certainly looks promising..
Good times ahead
All this being said, EVR still has a great deal going for it. For example, it boasts impressive support from the music industry including multi-year agreements with Warner/Chappell Music and Big Machine Label Group, as well as six further publishers and record labels. It has also bagged revenue share deals for live and recorded VR content with NEC Group and Alexandra Palace. Most recently, it announced a tie-up with Ansco Arena Limited, operator of the O2 arena.
What’s more, it has seriously ambitious growth plans, which it is funding with April’s placing proceeds. It has said the cash will be used to accelerate expansion and product launches in Latin America, South Korea, China, Taiwan, Japan, Australia and New Zealand.’ It will also be invested in content creation and research & development, marketing, new staff and sectors such as interactive advertising and augmented reality to generate additional revenue streams.
Encouragingly, in last week’s results, chairman and chief executive Anthony Matchett said: ‘Our primary focus during the next twelve months is to drive awareness of the MelodyVR platform, in turn developing our user base in order to further monetise our recorded, live and interactive original VR content. With the development and successful launch of a robust and proven technology platform behind us, backed by global licensing agreements with all of the major record labels and exclusive rights of capture at a significant number of the leading music venues and festivals from around the world, our Company has never been better positioned for on-going success.’
Virtual boom
Ultimately, whether or not EVR’s current weakness is of any interest to you is likely to depend almost entirely on your faith in the forecast surge in popularity of virtual reality. As we have written before, although the size of the global VR market remains modest – it was worth around $14bn in 2017 – International Data Corporation expects it to grow to $143bn by 2020. Likewise, market research company Statista estimates that revenues from the sale of augmented reality, virtual reality and mixed reality devices will rise from $7.2bn in 2017 to $84.7bn in 2020.
There could also be a lot of value on offer in virtual gigs – the particular niche of the VR market that EVR has chosen – virtual gigs In August last year, Samsung and Live Nation teamed up to stream a Coldplay concert to millions of fans across more than 50 countries. This was a year ago – in the fast-moving world of VR, who knows where this potentially huge market could end up? Hopefully it won’t peak with Coldplay.
The bottom line is that all the factors that made people excited about EVR Holdings remain in place. With the business preparing for the next stage of its growth after launching its flagship product, those w
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