RE: Primark and Pasty's8 Feb 2022 23:16
Boohoo, Prettylittlething, Ralph Lauren, LV etc are already establishing in the metaverse
This is not just one, but two steps ahead of primark now
Teenagers with disposable income will think nothing of spending hours of leisure time in meta.
Best to be early to the party and lock it down
Yet more Good News for the future growth of BOO
All abIt 'ready player one' for the ageing brown jumper / beige coat brigade.
So yes, the move for primark to take on a raft of new expensive lease commitments will be a risk.
Can they pull it off?
Time will tell.