Codemasters22 Jun 2020 08:23
Morning rns worth a read for the rise and success of gaming.
Snippet.
F1® Mobile Racing, our free to play mobile game for Apple and Android devices has attracted over 19 million players in less than a year since launch and went to number one in the Racing category chart in over 150 countries. In June 2019, it launched on iOS in China and in the first half of the year we have delivered four major upgrades to the game, including Elite Leagues and a Season Championship. In May 2019, we introduced a subscription service for the game and are delighted that user acquisition is now profitable on a monthly basis. We will continue to invest in this mobile title over the coming years, releasing regular updates to satiate demand.
F1® Esports Series is now in its third season and continues to grow the number of entries and viewers. Broadcasted live across Facebook and Sky Sports TV, the 2019 Series attracted 5.5 million viewers and 100 million impressions. The first F1 Esports China Championship was completed in January 2020. The two-day final event was streamed live on HUYA, with the final race also broadcasted live on Great Sports TV. At its peak, 1.6 million people tuned in online at the same time.