Member Info for Piller2post

Update shouldn’t be far off...

Useful to know.

Website publishers like CPM advertising because they get paid for just displaying ads. However, because CPM rates are low—the $2.00 rate mentioned above is fairly standard—a website needs robust traffic to make decent money from CPM ads. Rates for social media advertising, however, tend to be higher. For the fourth quarter of 2019, the average social media advertising CPM was $6.78.1?

I’d say....
With a second lockdown coming and winter knocking on the door, what else is there to do?
Where are advertisers going?
Online where everyone else is.
Get the Xbox or ps out..

Just what I was thinking iceman, not that it’s a small market but thought we were just with racing and sport games, this covers all sort now...
I’m in for a few more....
Gla

Good article by iabuk.

https://www.iabuk.com/opinions/play-it-right-getting-most-out-game-ads

The right approach to advertising within a game itself is one of natural integration – brand involvement should be immersive, resonant, targeted and meaningful. Collaborations must not feel jarring, and ads shouldn’t interfere negatively with gameplay. Billboards in a driving game make sense; so do real-world small businesses in Pokémon Go, or Mercedes-Benz karts in Mario Kart 8. The same applies to the NFL’s football-themed emotes, harvesting tools and gliders in Fortnite, which fuse offline and online entertainment properties.

Is pushing its spending to online games

Sometimes it pays to be the biggest and the first. This is how Bud Light has established itself in one of the fastest-growing sectors in media — esports.

While the beer brand isn’t the only big advertisers in esports, it is one of the more pervasive. Over the last five years, Bud Light has sponsored some of the biggest properties in the category such as League of Legends and NBA 2K.

And now, doubling down on esports, it has created its own.

Earlier this week, the advertiser launched ‘Battle of the Best’ on its Twitch channel where some of the platform’s top streamers and personalities will compete against each other in a medley of games between Sept. 1 and Sept. 4.

https://digiday.com/media/gaming-is-where-culture-is-being-set-bud-light-gets-serious-about-esports/

Pubguard appoints Curran and Ngai to leadership roles
Andy Curran has been named Chief Executive Officer and Alan Ngai as Chief Operating Officer at Pubguard, a malvertising platform subsidiary of Bidstack.

Curran will focus on positioning the company as the most agile platform to respond to the evolving threat landscape. He joins Pubguard’s leadership team from Bidstack, where he was Head of Growth and responsible for scaling up and aligning the development and commercial teams within the group.

“Pubguard is one of the most recognised companies in its space and has brought great value to Bidstack’s in-game offering since the acquisition last year,” Curran commented. “The company has now been fully integrated into the group, ready for a relaunch, and this coupled with the recent shift in market dynamics means now is the perfect time to ramp up and scale to fulfil its massive potential for growth.”

Ngai will lead on Pubguard’s day to day operations and business growth. In tandem, he will continue to lead the programmatic product development side of Bidstack’s in-game offering.

“Having worked in ad tech for almost 10 years, the Pubguard role is a unique opportunity to help tackle an ongoing issue that has plagued the industry since I started working in the programmatic space. I’m excited to be a part of this company’s future successes,” Ngai said.

https://mobilemarketingmagazine.com/movers-shakers-sitecore-genesys-nielsen-malwarebytes-calamp-criteo-eyeo-takumi-lewis-pubguard-gtb-4as

5 minutes ago.

I used to have about 25 posts per page here, I’m down to 12 now.
The Filter will need changing soon, it be clogged.

Welcome, there is certainly abit of a buzz around it at the moment and they sound like they are kept busy. I think there is a lot more going on than we know.

This is a must match, skip first 5 mins but watch the rest. MG reference, games and where things are going. Very informing .

https://youtu.be/dJR86uQ6Jys

A more pleasant view.
Click share chat tab on top.
Regular chat.
Filters.
Then add annoying names.
All good.

Starting this month.
https://www.motorsport.com/gaming/news/dirt-rally-2-world-series-season-two/4859214/

For those who don’t know , look who do the in game advertising .

We're looking for an Ad-Tech Product Manager to lead end-to-end product management efforts. You will help define the product strategy, develop the road map, identify requirements and take the product to market. As Bidstack's Product Product manager, you'll have a broad range of responsibilities to own and give strategic direction to new and existing products. Our business is growing very fast and we need to increase and evolve the ROI to the advertisers that buy in-game inventory, Viewability and Audience Data are the biggest drivers in Bidstack's ad measurement.

Responsibilities
Product Manager for the demand's customers side of Bidstack
Drive, evolve the Ad measurements products and advertiser's ROI:
Grow the Ad Viewability product for every platform and game genre
Drive and develop the audience data, targeting and segmentations
Development of product roadmaps along with all the demand stakeholders
Responsible for demo and inform stakeholders of each feature or product release
Working in Agile
Constantly analyse markets and competitors

https://www.glassdoor.co.uk/job-listing/senior-product-manager-ad-measurement-bidstack-JV_IC2671300_KO0,37_KE38,46.htm?jl=3645180890

Must be getting busy....
That’s a fair few staff they have working there now.

https://www.proactiveinvestors.co.uk/companies/news/916397/bidstack-in-demand-as-home-working-sparks-surge-in-video-game-playing-916397.html

Bit of a storm brewing....

Closed beta release at some point . Maybe why more interest as well as the sponsor from yesterday.

Wonder how things are playing out from the May rns?

In addition, the Company has appointed Dr Paul Burke, Principal of Burke Bioventures LLC, as Chair of the Scientific Advisory Board (SAB). Dr Burke will work with the Company to appoint additional international advisors of the highest calibre to its newly formed SAB. Experience of SAB members will include genetics, computational approaches to drug discovery and deep drug development expertise, across small molecules and RNAi.



Dr Burke brings over two decades of biopharmaceutical industry experience across a broad range of therapeutic modalities. Paul was the founding head of Pfizer's global Center of Excellence for targeted drug delivery and imaging and Chief Technology Officer of its oligonucleotide therapeutics unit. Prior to that, he was Executive Director, RNA Therapeutics at Merck & Co. Paul previously built a decade-long career at Amgen, most recently serving as Executive Director, Pharmaceutics. Dr Burke received his BSc in Chemistry from Harvey Mudd College and his PhD in Biological Chemistry from MIT, and is currently Affiliate Professor of Bioengineering at the University of Washington.

Couple Of positive points that stand out for me. The gold standard certificate is paying dividend already, and customers are moving from initial test spends.
Short but positive rns.

When we talk about helx ,the eyes role and we all yawn..
Reminds me of John Major on spitting image.... peas are nice tonight dear....

Let me guess, you have 61 other companies in your portfolio all making massive profit but choose to spend your days repeating the same old drab day after day on here. What a life... and what a liar...
You must have great chats to helx in your head all day long sat in that summer house listing to radio 2.