RE: This was on my radar till now..12 Jul 2019 11:28
Robert let me have a go at a contrary view on that purchase. It's possible your numbers are right but (eg) the $10m is plucked out of the air, it could be $5m or $25m. We know the average of the acquisitions is a 7x multiple, given this is the largest I think it's probably 7x. That's still reasonably high, but I don't think you're right about plays and popularity going down. There's every chance that it's played weekly in many of the 350,000 churches across the states, reminding the audience of its existence. And remember streaming only overtook physical formats in 2017, it's now more likely that plays are going to be streamed, and that's good for songs that have staying power rather than one off hits that drop significantly.
I've got this in my SIPP, seems a great annuity stream type business. Given the board, there's every chance of them doing well. I'm not expecting anything spectacular, but a steady growth over the coming years.