RE: Expansion3 Jan 2022 12:58
Kallu, do you know how much of an idiot you sound.
US sales make up the smallest proportion of Boohoo’s net sales, and you maybe right in the fact Shein will be taking market share in the US, but that’s why the distribution centre in NA is going to be prioritized.
The UK market is exceptionally strong and will only get stronger, therefore as Omicron filters through all these supply chains will ease and sort themselves out.
All major markets are up today a lot because investors are realizing that Omicron is not going to be here long. We have seen the bottom here and shorters will only be able to keep this down for so long.
I suspect a big increase here tomorrow as we all know the market is forward thinking, supply chains could start ease very quickly indeed.
Restrictions having been imposed in England therefore people are still happy to go out, therefore returns will most likely be alot less than Boohoo anticipates.
Can’t wait to see your shorts get burnt Kallu. :)