RE: Latest Interview with CEO16 Dec 2018 10:35
Pleasure goodflyingduck!
I would imagine it would be to do with local market conditions i.e. above all the level of average local disposal incomes (which will determine the ability to order take aways more or less frequently), population density in the catchment area, the presence of other delivery services, the drive of the individual store manager, local brand recognition (so Domino's is now a very familiar brand in Warsaw but less so outside), etc. That said, in the case of DPP I don't believe I have read anywhere (either from them or in the research) that the company is experiencing a massive delta in mature store profitability. It's just that there is a multi-year path for any given store to reach mature profitability. And DPP is suffering above all from the fact that its percentage of older mature stores is still vastly outnumbered by the percentage of newer immature ones. And this will continue to be the case for some years yet as it scales up the estate.
Now it may be that the length of time to get to maturity differs depending on location. So I would imagine (and I'm speculating) that it can happen faster in a dense, wealthy Tier 1 urban area (Warsaw, Krakow, Tri City) than in a smaller Tier 2 town for all the reasons outlined above. These also by definition have the potential to support a greater number of stores.
Above all I think comfort should be taken from the fact that none of the realities outlined above are any different for Domino's (and have been overcome) in its other operating countries. So in it's other emerging market Domino's has over 5 stores per million of population. In the likes of the UK and Holland it is over 13. The equivalent for DPP right now is 1.5. Hence why management is so confident that getting to the initial target of 150 stores, which would only bring that figure to 4, is so doable. And the long term potential could be 400+ stores (so 10 per million per pop).