RE: I have a question for you all23 May 2021 15:40
Blackfoxtrading - I buy shares to hold forever, if I can. Boohoo is one of my forever shares.
I bought 360,000 shares in Boohoo in 2015 and have held them ever since. So, in effect, I have nearly £1.2m invested in Boohoo at this present time.
For me Boohoo will make a great job of Debenhams Department Store Online. They have done this already with the likes of Nasty Gal. Boohoo bought Nasty Gal, a US company, for less than £20m and turned it into revenue of £100m within 2 years. They are more than capable of doing this and much more with Debenhams. They have the drive, commitment and passion to make anything they buy successful.
They are taking Karen Millen international. Boohoo, themselves, were surprised some two years ago when a £1,000 Karen Millen coat sold out so quickly. Karen Millen was a great buy for Boohoo and will work great internationally for Boohoo.
Yes, Boohoo have made mistakes and bad mistakes too, however, they always put these right and better than right.
Boohoo needs the institutions to start buying Boohoo shares again for the Boohoo share price to go up significantly. Private investors aren't enough to do this.
Boohoo are doing all the right things to get the institution investors buying again.
It may take to the global supply chain list to be released before the institutions start buying back in again. I think this is due to be released by the end of September 2021.