Asos, Boohoo Article in FT16 Jun 2022 11:15
Asos has issued another profit warning, sending its shares down by a fifth on Thursday, with the online fashion retailer blaming rising inflation for a growing rate of product returns.
The London-based group said it expected adjusted pre-tax profit to be between £20mn and £60mn, a substantial reduction from its previous guidance of £110mn to £140mn before adjusting for the impact of withdrawing from the Russian market.
Rival Boohoo also flagged higher rates of returns in a scheduled update. It did not adjust its forecasts but its shares also fell sharply.
Asos told analysts there had been a notable step-up in returns from March into April and that it was assuming this rate would persist for the rest of the financial year.
Chief operating officer Mat Dunn said the company believed its customers were now “feeling the impact of rising inflation”, pointing out that the increase had coincided with rises in energy bills and payroll taxes in the UK.
Returns eat into profits for online retailers because processing is largely manual and the returned items often have to be marked down when they are resold.
However, Dunn played down the prospect of charging for returns, as Spanish fashion rival Zara has recently started doing. “We still think free returns are a core part of our offer,” he told investors on a call. “There are lots of other things we could do [to reduce costs] if the behaviour persists”.
The latest alert follows a warning in October last year, which led to the departure of then-chief executive Nick Beighton. Dunn has run the company since then but had indicated that he did not want the top job.
Asos on Thursday said José Antonio Ramos Calamonte, who previously worked at Inditex and Carrefour and is currently chief commercial officer, would be promoted to the top job and that Dunn would return to the chief financial officer role he previously held.
Ramos told investors he was “totally committed” to the strategy of international expansion that Asos outlined following Beighton’s departure.