US Warehouse27 Jun 2022 21:44
Yes, the US warehouse will cost money and yes, attracting US customers will cost money.
Boohoo have 13 Brands which I think will start to bear fruit about mid-2023. This is the same time for the US warehouse and US marketing costs.
The 13 Brands are Boohoo, BoohooMan, Prettylittlething, Nasty Gal, Karen Millen, Coast, Oasis, Warehouse, Wallis, Doroty Perkins, Burton, MissPap and Debenhams.
Boohoo are already known in America as is Prettylittlething. Karen Millen are going down well in America. Nasty Gal was a US Company.