Boohoo's Reality6 Oct 2023 08:01
Louise Deglise-Favre, apparel analyst at the analytics firm GlobalData, said that Boohoo was being forced to "reckon with reality”.
She pointed out that its struggles were also partly due to the meteoric rise of Chinese company Shein, "which has jumped to the top of the ultra-fast fashion game and continues to steal market share”.
She suggested that other consumers might also have changed their priorities when it comes to shopping, preferring to invest in longer-lasting pieces.
But Boohoo still needs to compete with competitors like Shein and Fashion Nova, and "it will need to upscale its marketing efforts if it hopes to compete," Ms Deglise-Favre added.
I think there’s too much competition for Boohoo, too much money needed by Boohoo to fight the competition.
When I said it was cheap to set up a website and sell, I meant it doesn’t take billions to set up as online competition to Boohoo. So, there’ll be more and more competition online.
And offline. Primark realised they didn’t need to be online to compete against Boohoo.
A few years ago, it was online were going to decimate offline, now it’s offline who are decimating online because people are going back to buying in shops.
Things change, tastes change.
What happens when fast fashion goes out of fashion? More and more young people may decide against fast fashion.
In my opinion, there are too many risks for Boohoo ever getting back to 10% profit from their revenue. I think this is what is needed for investors to consider buying Boohoo shares again and for the Boohoo share price to steadily rise in the future.
If you think the cost of living crisis isn't affecting Boohoo, then, you need to watch Boohoo’s presentation for its latest interim results.
AIM index has dropped below 700 which adds to the woes of AIM shares.