RE: Nice insight into Frasers thinking22 Oct 2023 18:04
Book Value gives you an idea of what the Boohoo share price is really worth. That is 26p.
Michael Murray CEO Frasers is buying Boohoo shares in the hope Boohoo can turn itself around and he'll make a bit of money, imo. Also I would think Frasers will be looking to sell stuff on Debs and ASOS and want a good deal i.e. Frasers want to pay the least commission possible for selling their items on Debs and ASOS.
Frasers doesn't want to buy loss making companies like Boohoo and ASOS . What's the point? Frasers don't have the expertise to run these. Basically Frasers are hoping they'll make a bit of money if Boohoo and ASOS turn themselves around and Frasers get a good deal for selling their products on Debs and ASOS.
Boohoo have stated they don't know when Boohoo will turn around. Plus Boohoo know they still need to reduce their prices to get any growth. Hence why Boohoo are doing their best to reduce costs further by £125m to reduce their prices. We know this because Boohoo have already stated guidance of £70m debt for fy2024. The competition now is fierce from the likes of Shein and Temu.
Boohoo have to compete with them on price and getting their prices down below Shein and Temu if Boohoo are going to achieve any growth whatsoever.
It's not just price, it's speed and it's the product too. Boohoo have a huge mountain to climb to get back to growth. They may do it. They may not.
Boohoo shares are a huge risk. Michael Murray CEO Frasers can afford to take the risk for Frasers. It's not his money and he's probably being paid a hefty salary so he's well cushioned.
This is why the Boohoo share price is at 30p because only those who are big risk takers will buy Boohoo shares.
Hence why the institutional investors aren't buying them and not many private investors are buying them. Only those who think Umar Kamani or Michael Fraser CEO Frasers are worth following. These people can afford to take big risks. So never follow them into shares because they can get them wrong too.
Look at Boohoo's buying of Revolution Beauty Shares. In my view now, certainly not a good investment for Boohoo when Boohoo was already loss making.
Always remember shares can go down as well as up and you can lose everything on your choice of shares.
For me, this is the time to be in cash and not in AIM shares. Too many headwinds for the likes of AIM shares at present. Cost of living crisis, interest rates, worldwide economies, wars, oil price, earnings per share (eps) going down even for the likes of TESLA. Cost of living is hitting Tesla too.