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Thursday 31 May, 2012
Mission Marketing
Contract Award
RNS Number : 5304E
The Mission Marketing Group PLC
31 May 2012

31 May 2012
The Mission Marketing Group plc
AVIVA APPOINTS BRAY LEINO LONDON AS B2B LEAD STRATEGIC CREATIVE AGENCY
Aviva has appointed The Mission Marketing Group agency Bray Leino as its new lead strategic creative agency to manage B2B communications across all of its UK business areas - life and pensions, general insurance and healthcare (Aviva's relationship with AMV BBDO as lead creative agency for consumer communications is unaffected by this appointment).
Bray Leino's London office was chosen following a tendering process involving 10 agencies. All incumbent agencies were invited to pitch.
Bray Leino will be tasked with delivering a single brand positioning across all creative communications for Aviva's B2B UK business areas - leveraging Aviva's distinctive position as a composite insurer and providing consistent messaging to all B2B audiences.
This is the first time Aviva will have had a lead agency in this role, helping achieve its ambition of becoming the most recommended financial services provider.
Anne Filatotchev, UK Marketing Director of Aviva, comments: "Moving to a single B2B agency will help us further leverage the strength of the Aviva brand across all our B2B audiences in the UK. Now is a time of great opportunity for our industry and, working with Bray Leino, we will be well placed to deliver the best for our customers."
Bruce Hutton, Group Chief Executive of Bray Leino, comments: "This is a new and exciting assignment for our business - and, more importantly, a chance to make a real difference with a great brand like Aviva."
Do you remember when some posters where shouting from the roof tops at 30-35p,that this shares was going to £1 etc etc,never heard any-think like it myself.......New it would end in tears,and one poster is still with us,and always shorts his particular shares.....When ramping from the hill tops...........
Made some good money myself with Ray though..............In this sector....................