Turning cost cutting to profit17 Jan 2023 23:02
I am heavily invested in this, had bought some in the pandemic and have been averaging down (whenever I could) in the past (painful year). Average 17.5
Thinking where the share price can go from here, in my humble opinion, it all comes down to profit at the end of the day. I tried to work with the PE, but I think that gives too much of a conservative outcome. A conservative PE ratio in retail is probably 8-10; NEXT has almost 12. Assuming a PE of 10 for ASOS, for every £50mil pounds profit it turns annually, this would translate to £5 in the share price (around 100 million circulating shares). So if some of those 300mil trimmings turn into 100mil profit at the end of the year this would mean a SP of £10. For 200mil it would mean £20. But then again when they reported £190 million profit in the pandemic, the SP was >60!
I think £20 is realistic if they report 50-150million profit after the cost cutting has been fully implemented. Maybe by H1 2024