BGO9 Oct 2011 18:37
Bango (BGO)
Bango’s proposition straddles two markets: the mobile content market and the mobile money market, both of which are underpinned by some impressive growth metrics. For example, Juniper forecasts that the mobile entertainment market will grow 15% year-on-year to $38.4 billion in 2011, while the inclusion of mobile apps in the latest CPI figures for the UK signals the app’s arrival as a new frontier for the consumer market. Furthermore, Gartner forecasts that $5.2 billion of mobile apps will have been downloaded in the last year, with this expected to leap to $15.5 billion with total downloads of 18 billion in 2011.
Bango’s attractions lie in its ability to add value to the payment chain, both through increasing the conversion rates for vendors (Mobile Payments), and through improving the quality of information available to vendors about their customers (Mobile Analytics). These markets are at a relatively early stage of their development in comparison with their counterparts in the mainstream internet world, presenting Bango with an opportunity to capitalise on its early lead. Bango’s financial performance is primed for a step-change in FY2012 as its contracts with BlackBerry App World and Opera Mobile Store take effect, with revenues forecast to increase by 250% to £68 million, generating a pre-tax profit of £2 million and earnings per share of 4.5p. For FY2013, broker First Columbus has pencilled in respective figures of £109.5 million, £3.8 million and 8.5p.
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Bango recently updated investors on the progress of its BlackBerry App World contract, where carrier billing is now live in 10 countries. Bango started enabling Carrier Billing for Blackberry App World in August 2010, going live initially with AT&T Wireless in the US. Since then Bango has signed several other operators and recent progress has been rapid. However, considering that BlackBerry App World is now live in 131 countries, there is a huge market opportunity developing for Bango here. What’s more, this contract should act as a showpiece for Bango to win new business with other app stores. Trading on a current rating of 15.1 falling to 8, the shares are a buy.